Scroll Magazine web site

posted by Geert Leyseele
09 October 2009

After being responsible for designing the Scroll logo and the printed/pdf magazine it seemed only natural to take the design online as well.

What is Scroll Magazine?

Scroll is founded by long time web industry figures Maxine Sherrin and John Allsopp in 2008, Scroll is a print, PDF and online magazine for web professionals. A magazine where people like us feel right at home. Maxine and John's company Web Directions, holds events (Web Directions South, Web Directions Roadshow) for web designers and developers.

Design process

When Maxine and John approached us to design the web site we were thrilled to explore how we could translate the print version to its web sibling. Usually the process starts by exploring some options by using pencil and paper.

Scroll web site sketch

Next up is the design phase so that we can transform our sketch idea to pixels. A great bonus was that we could use our own design of the Scroll logo in the web site. Usually we need to work with what is there and that isn't always easy if the logo doesn't really fit the direction that we had in mind. Those are the challenges a designer faces almost daily.

Scroll color palette
The end result

We are so happy to finally be able to show this design. Veerle and I are both very happy with the outcome. In this instance we weren't responsible for translating the design to CSS/XHTML, and sometimes that leads to a design that has lost its soul due to bad implementation. However in this instance we are thrilled with the excellent work that was done by Web Directions employee Guy Leech.

Scroll web site final

Scroll Number 2: place

Scroll Number 2 has just been announced at Web Directions South 09. If you are a web geek, get yourself a copy and enjoy the quality articles by:

What we did

Brand design and consulting, graphic design.


  1. 1 Piet van Dijck Fri Oct 9, 2009 at 06.26 pm

    Great job for Scroll, love it!

  2. 2 John Taylor Sun Oct 11, 2009 at 02.23 pm

    Love the new Scroll Magazine website… great magazine… great site design.

  3. 3 Nathalie Moons Sun Oct 11, 2009 at 06.44 pm

    Web site fits the style of the magazine very well. Lovely work!