Logo design for SLV-Rent
posted by Geert Leyseele
10 September 2008
SLV-Rent specializes in sound and light rental for events, trade-shows, concerts, and parties. Their trademark is to make each event a truly unique experience combined with a personal service.
Logo Design Brief
This logo will be the company logo, to appear on business cards, website, invoices, price quotes, company trucks, and on their new industrial building that hopefully will be finished in 2009. We didn't get any specific guidelines if the client preferred a symbol over a logotype or which colors to use. The only guideline that we received was that it had to be projectable with the help of their special lightning equipment.
Some logo design ideas
Like on many logo projects we worked in tandem with Mark Bixby to create some good proposals to show to the client.
Proposal 1
After showing this proposal to the client we got the feedback that the logo didn't needed to be too party like because they do a lot more than just supplying sound and light for parties.
Proposal 2
With the previous feedback still fresh in our minds we took things back to the drawing board and came up with these:
Proposal 3
Final logo
Like I mentioned earlier we worked together with Mark so he created the previous proposals, but in the end the client decided to go for a proposal that was created by Veerle Pieters. The design process started with an 'S' shape and took experimenting until something came up just right.
What we did
Brand design, consulting, and style guide development.
Comments
1 Chris Warren Thu Oct 30, 2008 at 08.36 am
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2 Steven Tue Nov 4, 2008 at 05.55 pm
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3 Kevin Thomas Sat Feb 14, 2009 at 11.10 am
Wonderful designs! Keep it up your good work…